Wool is the most widely used fiber in Turkish rug design. Not only is it plentiful in supply, it’s durable, long-lasting, and soft—so it’s super comfy to walk and relax on. This wool pile is knotted onto a cotton foundation, another popular choice in rug design. The cotton used is rigid, strong, and provides a sturdy foundation that’s designed to last a lifetime—or ten.

Demirci is one of the most established handmade carpet production centers in all of Turkey. Rugs from this area can be distinguished by their coarse knots woven onto a cotton foundation, usually depicting a simple Persian motif.

A central medallion anchors the motif to a center focal point from which the design blooms out and is balanced by complementary design elements

Floral motifs are a staple in rug design—showing up in a variety of styles including natural, abstract, and geometric

Twin pendants flank a central medallion

The corners of the rug are heavily ornate

A larger border is flanked by two smaller borders

• Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake once a week. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad—this helps to preserve your rug in spite of dirt.
• If shaking it out isn’t possible, you can vacuum it instead—just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back.
• Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it.
• To ensure equal wear and protect against walk patterns, change your rug's direction periodically. You can also flip your rug upside-down once in awhile, and use it like that for a bit. With Moroccan rugs, the back is typically as nice as the front.
• Every 3-5 years, we recommend getting your rug professionally hand-washed with a Moroccan rug expert. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
• In case of spills:
  • If the spill is organic and non-oily (e.g., wine), use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. Repeat this process until the stain is removed.
  • If the stain is persistent, resist the urge to scrub. Scrubbing can damage the wool fibers and more easily allow the stain to penetrate. You may try using a mild detergent, such as very diluted dishwashing soap, following the same blot-and-rinse procedure.
  • If the spill is a denser, more oily liquid, try first to scoop what you can from the surface using a spoon or perhaps some heavier paper, and then do the blot-and-rinse. If the spill is significant, non-organic and/or composed of chemical substances, or the above methods don’t work, we suggest getting the rug professionally hand-washed as soon as possible.
  • For rugs with deeply saturated color palettes, be sure to spot-clean them in an area that can be hosed down immediately after, as some color bleeding may occur.